$10,000/Month in Google Ad Grants – You Read that Right! Here’s How to Get Started
Imagine having $10,000 a month to promote your nonprofit through Google Ads—without it costing a cent. That’s exactly what the Google Ad Grants program offers. Qualified nonprofits receive up to $120,000 annually in ad credits, helping you raise awareness, attract volunteers, and increase donations.
It’s an incredible resource, and yes, it’s real!
If your nonprofit isn’t leveraging this opportunity yet, now’s the time to get started.
Here’s how:
Confirm Your Eligibility
Not every organization is eligible, but if you have 501(c)(3) status and a functioning website, you’re well on your way. Your site needs to be professional, mobile-friendly, and filled with meaningful content that reflects your mission. Google requires ads to link to high-quality pages that offer clear calls-to-action, such as “Donate,” “Volunteer,” or “Learn More.”
Pro Tip: Take a moment to review Google’s full eligibility requirements here to avoid surprises during the application process.
Enroll in Google for Nonprofits
The first step to accessing Google Ad Grants is to sign up for Google for Nonprofits. Once approved, you’ll unlock ad credits and gain access to other useful tools—like Google Workspace and YouTube for Nonprofits. These resources are designed to help you manage operations, engage donors, and grow your online presence.
Quick Tip: Be sure your Google Ads will point to action-oriented pages, like an events calendar, donation page, or volunteer sign-up. The more direct the path to impact, the better your campaign will perform.
Launch Your First Campaign with a Focused Goal
It’s easy to get excited by the possibilities, but starting with one or two well-planned campaigns will help you focus your efforts. Think about keywords people use when they search online for nonprofits like yours. For example, a shelter might use phrases like “volunteer at a homeless shelter” or “food donations near me.” Clear, targeted ads will increase the chances of attracting supporters who are already interested in your cause.
Hack/Pro Tip: Use Google’s Keyword Planner to find relevant search terms that will help to optimize your campaigns for even more impact.
Monitor Your Campaigns to Stay Compliant
Google requires grantees to maintain certain performance standards—like a 5% click-through rate (CTR)—to continue using the grant. While this might sound daunting, consistent monitoring and small tweaks will keep your campaigns on track.
Quick Win: Schedule regular reports and use Google’s performance tools to identify opportunities to improve your ad results.
Use the Grant to Drive Growth and Impact
A $10,000 monthly ad budget can create significant visibility for your nonprofit. Whether you’re looking to raise awareness, promote events, or boost donations, Google Ads can help you reach a wider audience and make an even bigger impact. Best of all, these campaigns allow you to build connections that extend well beyond the ad click.
Now go ahead and Apply
Google Ad Grants is a powerful tool and the process to get started is pretty straightforward. With a little planning and strategy, you can grow your reach and your impact—all at no cost to your organization.
Here’s a link to apply so you can take the first step toward using your ad dollars to create even more meaningful change.
